Ad Features Single-Use Electronic Cigarette
MIAMI, FLORIDA – NOVEMBER 3rd, 2011- V2, an industry leader in the quality, taste and performance of their electronic cigarettes kicked off its new national television advertising campaign on November 3rd, 2011. The TV ad airing on various national channels in the form of a 30 minute-long infomercial will complement current marketing efforts, including print, digital media, radio and social media. All initiatives are supported by V2’ online presence, ranked the #1 electronic cigarette website in the US and internationally by Alexa.com. –readmore–
The ad campaign’s infomercial running nationally features an expert describing the benefits of electronic cigarettes and speaking of the dangers of cigarette smoke. Electronic cigarettes which are an alternative to tobacco do not burn and don’t give off smoke. They are battery-powered metal devices that heat a liquid nicotine solution, creating a water vapor that quickly dissipates, which V2 carefully developed after years of research.
The infomercial showcases V2 Disposable electronic cigarettes available in Menthol and Tobacco flavors, offered at a special introductory price: buy 2 get 1 free. Each V2 Disposable is the equivalent of 2 packs of traditional cigarettes. Overall, the campaign takes on an informative approach and aims to educate viewers by leveraging expert recommendations and content in a fun way. The ad delivers integrated brand messaging to increase engagement as consumers discover that V2’ products can be a great alternative to tobacco.
“We see this national ad campaign as another important investment in our brand. With our debut into TV advertising, we are not only broadening our reach to this enormous audience but we are also educating viewers on alternatives to tobacco and empowering them with the knowledge to make informed decisions,” says Dan Recio, COO of V2.
V2 is the #1 ranked electronic cigarette website in the US and Internationally by Alexa.com, providing quality products and consistent innovation to their customers. V2 has distinguished itself as a leader in the industry for its ever-expanding product lines, powerful vapor production and great taste. V2 provides a smokeless alternative to conventional cigarettes at a fraction of the cost.