MIAMI, FLORIDA – NOVEMBER 15th, 2011- V2, an industry leader in the quality, taste and performance of their electronic cigarettes is slated to be featured in the Wired Store, the magazine’s annual marquee gallery-meets-retail experience, opening its doors in New York on November 18th, 2011. The one-of-a-kind pop up store will also feature Vapor Couture, premium electronic cigarettes for women, for an exclusive preview of the new brand, set to launch in the upcoming months.
V2 has partnered up with Wired Magazine to showcase their e-cigarette Starter Kit which includes all the basics needed to start enjoying the smoke free devices. The kit and e-cig will be on display at the Wired Store, available for purchase online and from the magazine’s holiday inset. In addition, Vapor Couture, a new high-end brand created by V2, will be unveiled at the Wired Store 2011. The brand not yet launched, features slim e-cigarettes and accessories for women, elegant designs with jewel accents and delicious flavors.
Electronic cigarettes are an alternative to tobacco which do not burn and don’t give off smoke. They are battery-powered metal devices that heat a liquid nicotine or non-nicotine solution in a cartridge, creating a water vapor that quickly dissipates, which V2 carefully developed after years of research. V2 is the largest online retailer of electronic cigarettes, providing quality products and consistent innovation to their partners and customers. V2 has distinguished itself as a leader in the industry for its ever-expanding product lines, powerful vapor production and dynamic web presence.
This year’s WIRED Holiday Store 2011, which will feature V2 and Vapor Couture, will mark the magazine’s seventh annual event. Dubbed a launching pad for new technology and cutting-edge products as well as a showcase for inspired programming, the store brings the varied and vibrant pages of WIRED to life. The store will be open for five weeks this holiday season, until December 24th, creating a buzz-generating and bustling environment that serves as the holiday destination for the WIRED set.
The WIRED Store will feature the latest and greatest technology forward products, an array of more than 250 items on display, including tech products, home goods, active gear, apparel, toys, games, gadgets and more. In addition, the WIRED Store will be host for a number of unique social events, including chef demos and wine tastings, game day and a green section. WIRED Store visitors are invited to test products, attend events and purchase featured products through the holiday catalog, an inset in the Wired magazine or online at http://www.wired.com/wiredstore beginning November 14, 2011.
V2 is the #1 ranked electronic cigarette website in the US and Internationally by Alexa.com, providing quality products and consistent innovation to their customers. V2 has distinguished itself as a leader in the industry for its ever-expanding product lines, powerful vapor production and great taste. V2 provides a smokeless alternative to conventional cigarettes at a fraction of the cost.