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Flavor You Can See?

Filed in Lifestyle by on August 22, 2014

How much of what you taste depends on what you see? The answer might surprise you.

Sight is second only to smell, in terms of how our senses affect taste. Foods with greater nutritional value tend to be vibrantly colored. shutterstock_6719260Leafy vegetables with darker hues have a lot more to offer than their pale counterparts. Iceberg lettuce looks bland and offers very little nutritive value. Kale, on the other hand, is a deep, eye-catching green and absolutely loaded with all kinds of good stuff.

shutterstock_132603914The connection between food and color goes back to the early days of man, when humans had to rely on their senses to determine what was OK to eat and what wasn’t. Beyond that, we had to find food beneficial enough to get us to our next meal. A meal that could be days away.

Fast forward to 2014 and sight is still playing an active role in taste. Processed foods are packed full of additives that trick us into finding a plate of beige food palatable; resulting in obesity and malnourishment. Take away these additives and our instincts kick in.

Odds are that you’ve had your appetite affected by appearance, even if nothing immediately comes to mind. Some people swear the green beer served on St. Paddy’s day tastes different. It doesn’t. Food coloring has no flavor.

A soft drink manufacturing giant discovered the hard way that people expect certain consumables shutterstock_177668282to be a certain color. They launched a clear version of their popular, caffeine-free soda with disastrous results. Historically, clear sodas have been citrus flavored. The public had no love for a clear soda that tasted like a regular, dark soft drink.

If the 40-pack of V2 Menthol e cigarette cartridges you ordered arrived at your house in our signature V2 Red color, would you be able to tell from the taste alone that your e cigs were menthol? Odds are you might not. Don’t believe us? Grab a couple of different flavored cartridges for your ecigarettes and wrap them in another shade, using colored paper. Now, try to figure out which electric cigarette flavor is which. Not so easy, is it?

Over the years, we’ve heard customers complaining about the appearance of brightly colored cartridges for their e cigs. People were tired of being stuck with a cartridge color that sometimes clashed with a new shade of battery. This prompted us to create the cartridge sleeve which comes with our line of EX Batteries, but we wanted to address the issue directly when designing our EX Cartridges.

ex carts 2To eliminate the color issue altogether, we made the EX Cartridges white. Then, to avoid any confusion, we added a small strip of the color associated with a particular flavor. Now, you’re able to easily identify the flavor of your cartridge without affecting the streamlined aesthetic of your V2 electronic cigarettes.

In fact, we redesigned nearly every aspect of our cartridges…except the flavor! If you think you detect a difference, remember, it might just be your eyes playing tricks on you. The e-liquid in your EX Cartridge is the same e-liquid we use in our Classic Cartridges. After all, V2 electronic cigarettes are known for being consistently delicious; we know better than to fix something that’s not broken.

How has color affected your appetite? Would you be able to eat green mashed potatoes? Or blue chicken salad?


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