It was quite a while after we introduced our innovative EX cartridges that we “renamed” our original e cigarette cartridges. We ultimately decided to call them Classic cartridges. We waited to change the name because you can’t just name something a classic, rather you have to become one first.
For a long time in popular culture, a Classic typically referenced a piece of literature, from anything by Shakespeare, to “Pride and Prejudice” by Jane Austen, to one team member’s personal favorite, Jack London’s “Call of the Wild.” Of course as the world of media has expanded, other classic examples have emerged, most notably Classic movies. There’s even a cable channel dedicated to them thanks to Ted Turner’s early interest in colorization.
What makes a classic a classic? First and foremost, it’s quality. But there’s something more to being a classic than just quality; there is also an intangible, something extra. You see, quality is felt immediately, but nothing is immediately designated a classic. That is a status that is earned over time. A classic becomes a standard-bearer for a certain category and is able to stand the test of time.
There is only one classic cola. There is a reason why a ’64 Mustang is a classic, and why every old sports movie is compared to Pride of the Yankees and every new one is compared to Bull Durham. Likewise, it’s easy to see why our original e cigarette cartridges are now classic too.
Our V2 Classic flavor cartridges are, without a doubt, the number one reason why V2 has become the leading internet retailer of the e cigarette. Like all of the classics, our cartridges embody the highest e cigarette quality standards, using the best ingredients available. And V2 pioneered the publication of batch testing reports. If anyone wants to know what is inside any of our e cigarette cartridges, the answer is just a few clicks away.
But like the Wizard of Oz (you can choose the book or the movie), V2 Classic flavor cartridges also contain something extra: authenticity. Each of our twelve central e cigarette flavors delivers on the promise of menthol and Turkish tobacco and yes, even cola. In fact, our flavors are so accurate that ours is the standard by which other e cigarette cartridges are compared. V2 Classic is the standard-bearer for pre-filled flavor cartridges.
With all due respect to William Shakespeare’s (classic) question “what’s in a name?,” in this case, everything.
Tags: classic cartridges