The Federal Trade Commission (FTC) recently announced that they will be conducting studies and in-depth research on ecig sales and marketing in the U.S. The FTC has said that the goal of this research is to learn about a variety of topics related to the ecig industry, including where companies sell these innovative vapor products and how they market them.
The FTC essentially wants to see what type of vapor products are being sold; if ecig companies are giving away free products (which V2 does not do); which e-liquid flavors and nicotine strengths are offered by both small and large companies, as well as the types of e-cigs (disposable, ecig, tank-style). In an effort to learn about our rapidly growing industry, they also want to know how we sell— whether it’s through retail stores, online, through wholesalers or directly to customers.
The first step in conducting this research includes getting approval from the Office of Management & Budget (OMB) to collect information from ecig marketers. If approved, the FTC will then compile all of its findings and publish them in a report on the Federal Register. Vapor supporters and opponents, as well as small and large ecig businesses will be allowed to add electronic comments and opinions over a 60-day period.
We are happy that ecig distributors/supporters will have the opportunity to engage in an open, two-way dialogue about current and ideal marketing initiatives. Although the official publication of the report likely won’t happen for quite some time, we think it is important to educate our loyal customers about what is going on in the federal regulatory world as it pertains to the ecig industry. As this project progresses, our customers and fans can be on the look out for calls-to-action via email or social media announcements, telling them when it is time to make public comments. We believe doing this will help the FTC learn about the complete picture as to how we market our products, directly from our consumers.
At V2, the FTC will see first-hand how we have been strategic and precautious in our efforts to only market to adult tobacco smokers who are looking for a different, affordable alternative to receiving nicotine. Vapor devices have become a reliable way to intake nicotine without thousands of the known carcinogenic chemicals found in traditional tobacco cigarettes. Since it was founded, V2 has taken steps not to market to minors and to provide clear messaging that warns customers not to use our product if they are under the age of 18. In addition, we list all of our ecig e-liquid ingredients and batch reports online and have worked for years to establish transparency and credibility within the industry and with our loyal customers. Finally, we do not accept online orders from credit cards or debit cards issued to minors through online age verification software, which has enabled us to keep V2 ecig products out of the hands of children.
We are hoping the FTC will find similar results when studying other well-known ecig companies and see how effective responsible, self-regulation can be. In the meantime, tell us in the comment section below how you found V2. Make sure to share this blog post with your fellow ecig fans to keep them informed.